Sin Chew Business Excellence Awards programme is positioned as one of Malaysia’s most trusted and distinguished business Awards programmes, with an emphasis on strategic management techniques. Its major target audience is SMEs, with a secondary audience in the non-SMEs corporate sector invited.

The Awards are the highest honours for SMEs that have achieved the highest level of excellence in all essential business management disciplines that are critical components of organisational growth and sustainability.

It regarded as an authentic testimonial and acknowledgement of the SME’s commercial excellence and distinction in an ever-changing environment to achieve even greater success both locally and globally.