Amelie believes that good design isn’t all about looking aesthetically pleasant, but creating interactive engagement between brands and customers. With her 9 years experiences in the Creative and Beauty industry, she has successfully bringing brands to alive, like Rohto Mentholatum, Watson, Nivea, Blanc 1994, Sunway pyramid, WCT Holdings Berhad Smilelink, gamuda and Swagger. Creativity aside, Amelie infused her marketing insights into brands and designs, creating balance between aesthetic and marketing impacts.