In 2022, audiences are spending an average of 19 hours a week watching videos online. For brands that want to succeed, ignoring video marketing producing is no longer an option.
What to Put in Mind while Making Marketing Video?
Awareness
These are the kinds of videos that will put you on your client’s radar. In general, these videos must be captivating, memorable, shareable, and highly original. Any ‘viral video’ would fall into this category.
Engagement
Engagement videos in this category typically contain an emotional component to encourage viewers to participate, such as an engaging behind-the-scenes video or thought-provoking interview.
Education
This category is self-explanatory: instructive videos should educate your audience. A client case study might provide further insight into the impact of your business if you’re wanting to engage future consumers. A how-to video can help current consumers better understand how to take advantage of your offer.
Other important considerations include:
Make videos and optimise them for various networks
People are more likely to stumble onto social media videos than search for them, so they must be immediately eye-catching on Instagram or Facebook. YouTube videos, on the other hand, should be search engine optimised with clickable titles, captions enabled, and hashtags so that your material appears when people search for specific keywords or are interested in specific themes.
Make better videos by employing psychology
Remember that different colours evoke different emotions. Music can immediately draw viewers in, and storytelling can help your audience connect with your brand.
Conclusion
Video marketing can be intimidating for you, but with our skill and patience, you can quickly create high-quality video content that is unique to your business. Let’s collaborate to create the ideal video for your brand!