Power of online published video is a much talked about thing. Nevertheless, the future has arrived now. To advertisers, this was a full-scale video revolution year. According to data, 63 percent of organisations have started using video content marketing. Video marketing is considered an important aspect of their approach by 82 percent of those surveyed. Video moves quickly and reaches new heights at a faster rate than we realise.
Video Increases First Impressions and Converts to Sales.
You can make a lot of money with videos. On your landing page, a product film can increase conversions by as much as 80%. And, regardless of the category, many companies’ teams have made sure that video is effective.
Video Shows Excellent ROI
Did you know that nearly 50% of internet users look for videos about a product or service before they go out shopping?
Marketers who used video production also saw a 49 percent increase in revenue compared to non-video users. Furthermore, having a video on your site might boost conversion rates by as much as 20%. There’s something about video that makes you feel more enthusiastic and self-assured: After watching a marketing video, 39% of executives who visited a marketer’s website called them.
No matter who your customers are, professional photoshoot is an important asset that will contribute to your business’ success.
Professional photos help to define the identity of your business.
Imagery is an essential component of your brand and how your company communicates with its customers. Whether your company is corporate ,fun, or witty . Video and imagery allow you to truly express the essence of your brand. It also demonstrates that you are committed to quality and professionalism, regardless of your personality.
Professional images attract buyers’ attention and make a positive first impression.
Images on your website and social media, as previously stated, are frequently the first impressions of your company. To make your business stand out, you must put your best foot forward.
Professional photos provide a true visual depiction of your company.
People connect with other people, so showcasing photos and videos of your actual employees, office, and business allows buyers to build a relationship with you even before you meet. The significance of this cannot be overstated, particularly in professional services industries such as finance and health, where customer retention is dependent on trust and connection. You could always utilise stock photos, but they won’t appear authentic to your customers because they don’t show your actual product, service, or business.
Ready to book a professional photo or video shoot for your company? Or just want to learn more about the benefits of professional content and how it can effectively promote your business? Contact the team at Unigrafique Creative today and let’s work together get showcase your business!