Do you think that hiring a web designer can solve all your problems? Not unless they create a user-centered website design.
Around 75% of customers make judgments about a company based on its website. You risk losing customers before they make a buy if your site design is difficult to use or isn’t mobile-friendly. By placing the client at the heart of your design, you can ensure that you are meeting the demands of site visitors and making a great first, second, and third impression.
3 reasons why user-centred website design is important
Here are a few points to understand why UCD is a dominant factor in designing a website:
- The capacity of search engines to rank webpages and offer the best possible user experience is influenced by user behaviour on a website. Advanced UI (user interface) optimization, testing, and SEO (search engine optimization) will help your websites appear in the new world of priority mobile directories.
- You can produce effective products that satisfy user and company goals when you understand users’ demands and incorporate their feedback into your design and development process.
- Visitors to your website could be potential consumers. Page elements are grouped together to help them, not to advertise items or services. A user-friendly web design enables businesses to establish a brand and, as a result, convert more visitors into consumers.
By putting your users at the centre of your website design, you may gain a lot of benefits for your company. Gaining consumer loyalty and increasing your brand’s reputation are examples of this. Users are more inclined to buy into your brand if it fits their wants and encourages them to engage with it.
In order to appeal and resonate with your users, regardless of the type of your business, it is critical to comprehend the complete customer and user experience, as well as a properly prepared design. You can also learn about other ways to improve user experience through website design, but be aware of some of the challenges you may face along the road.
Adopt the user-centered design approach at your earliest opportunity. Not sure how? Speak to an experienced team with strong UI/UX principles today!