First of all, what is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, and other search engines.
There are various types of SEO in organic search strategies. We will review all these different types of SEO in detail, giving you ideas on how to plan and execute suitable optimization strategies.
- On-page SEO
This is the kind of SEO that you’re probably familiar with. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content.
The most important part of on-page SEO is making sure your content is awesome. But there are a lot of other factors that go into getting a page to rank well in search results. If you’re writing a detailed piece on a topic, you’re going to include a lot of relevant and related keywords. But making sure that those keywords are totally optimized to meet your goals can provide a big boost to your SEO. For example, including your keyword in the title, URL, first paragraph, and at least one sub-heading in your page is a good idea. You also want your keywords to cover a single, specific topic
- Off-page SEO
The first—and arguably most important—part of off-page optimization is link-building. Getting links to your site helps bring in visitors, and it shows Google that other people around the internet value your content, and that your site is authoritative.
Social media is another off-page signal that can make a big difference in your SEO, as well. If people are talking about your content on Facebook, Instagram or other social networks, search engines take that to mean that it’s worth talking about and help other people find it. Having a piece of content that’s popular on social media gets you a lot of traffic, too, which can help your SEO as well.
- Technical SEO
Some people classify technical SEO as a subset of on-page SEO, but we’ll be treating it as a unique type here. Technical SEO, in short, is related to on-page factors but has to do with things that go on behind the scenes.
For example, search engines may give some preference to sites with a responsive design that scales well to mobile devices. Page speed is also an important factor; if your page loads slowly, you’re going to lose visitors, and you might be penalized by ranking algorithms.
Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading detailed sitemaps, and other technical factors can help your SEO.
- Local SEO
While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers aren’t coming through your door, you’re not making money. So it’s important to take that into account when doing your SEO.
There are a number of steps that are important for local SEO that you won’t need to think about in a more traditional SEO campaign. For example, making sure that you’ve claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps.
A multi-faceted strategy works best.
No matter what kind of site you’re trying to rank, you need to use all of the methods at your disposal if you’re going to get in the top rankings. And using multiple types of SEO will help you get there.
Knowing these SEO types is not the end of the story. Apply them to your website’s SEO and you’ll see significant results in the future. Reach out to a certified social media marketing agency for SEO assistance.